Free Betty Crocker Cake Mix Offer Terms & Conditions

ALL DISPUTES WILL BE RESOLVED SOLELY BY BINDING ARBITRATION AND PARTICIPANTS WAIVE THE ABILITY TO BRING CLAIMS IN A CLASS ACTION FORMAT.

VOID WHERE PROHIBITED BY LAW.

OFFER IS VOID IN RI, CT, ND, NC AND MIAMI DADE COUNTY.

The Rebate for the Offer will be issued by PayPal or Venmo (participant’s choice).

BY PARTICIPATING IN THE OFFER, PARTICIPANTS AGREE TO THESE TERMS AND CONDITIONS, WHICH ARE A BINDING CONTRACT, SO PARTICIPANTS SHOULD READ THEM CAREFULLY BEFORE PARTICIPATING. WITHOUT LIMITATION, THIS CONTRACT INCLUDES INDEMNITIES TO THE OFFER PARTIES FROM PARTICIPANTS AND A LIMITATION OF PARTICIPANTS’ RIGHTS AND REMEDIES.

1. ELIGIBILITY: The General Mills Free Betty Crocker™ Cake Mix Offer (“Offer”) is open only to individuals who are legal residents and physically located in the United States and the District of Columbia excluding Connecticut, North Carolina, North Dakota, Rhode Island and Miami Dade County, and who are at least eighteen (18) years old at the time/date of Offer participation. Employees, officers and directors of General Mills Marketing, Inc. (“Sponsor”), Promotion Management Center, Inc. (“Administrator”), and each of their respective parent companies, divisions, affiliates, subsidiaries, advertising and promotional agencies and suppliers involved in the Offer (collectively, “Offer Parties”) are not eligible to participate in the Offer. By participating in the Offer, each participant unconditionally accepts and agrees to abide by these “Terms and Conditions” and the decisions of Sponsor/Administrator, including the interpretation of these Terms and Conditions and their exercise of discretion, which will be final and binding in all respects.

2. PURCHASE PERIOD: The Offer begins on or about 12:00 a.m. Central Time (“CT”) on June 18, 2026, and all purchases must be made by 11:59 p.m. CT on July 11, 2026. The Administrator’s computer is the official clock for the Offer.

3. HOW TO PARTICIPATE IN THE OFFER: To participate in the Offer, during the Purchase Period, individuals must purchase in a single transaction, (i) one (1) participating Betty Crocker™ cake mix† (also referred to as “Eligible Item”) in a grocery or other retail store, including an online grocery or other retail store (excluding a membership warehouse club store, such as Sam’s Club or Costco). A purchase meeting these requirements is a “Qualifying Purchase”. Participants must have an active account with either PayPal or Venmo to redeem the Offer‡. All terms of PayPal and Venmo apply.

†Click here for a list of Betty Crocker™ cake mixes eligible for this Offer. For clarity, other types of Betty Crocker™ mixes (e.g., pie crust mix) are NOT eligible for this Offer.

‡If participant does not already have a PayPal or Venmo account, they must create a free account at time of submission. If Venmo is selected as form of delivery of Rebate (as defined below), the participant will need to provide the phone number associated with their Venmo account. If PayPal is selected as form of delivery of Rebate (as defined below), the participant will need to provide the email address associated with their PayPal account. If participant does not have and fails to create a PayPal or Venmo account, they cannot redeem the Offer for a Rebate (as defined below), with Sponsor and Administrator disclaiming any and all liability in conjunction therewith.

To redeem Offer, the participant will go to www.AmericasBirthday.BettyCrocker.com (“Website”) for submission. Participant will be required to fill out first and last name, mobile phone number, email address, street address (P.O. Boxes will NOT be accepted), city, state, zip code and selection of preferred form of rebate PROVIDED THAT THEIR SUBMISSION IS VALIDATED: (a) Venmo or (b) PayPal. Participant then uploads photo of their receipt with Eligible Item (that is, participating Betty Crocker™ cake mix purchased) marked with an (x) or checkmark (√). Receipt will only be accepted if it clearly identifies the participating grocery or other retail store; the date of purchase; and the eligible Betty Crocker™ cake mix purchased. Participant will then submit and confirm their information. Receipts must be submitted between 06/18/26 and 11:59:59 PM CT on 07/25/26 to be valid (“Offer Period”). (Receipts will not be accepted at any other time; receipts/claims will not be accepted at grocery/retail store.) A Qualifying Purchase receipt image must include the name of the participating grocery or other retail store, date of purchase, and show the purchase of eligible Betty Crocker™ cake mix. A Qualifying Purchase receipt must be captured in a single photo.

NOTE: A Qualifying Purchase receipt may only be used once to be redeemed for an amount equal to the purchase price of Eligible Item (the “Rebate”) as further detailed in Section 4 below. A receipt may not be used by more than one (1) eligible participant. Duplicate, mechanical reproductions, altered receipts or unreadable receipts will not be accepted.

Limit of one (1) redemption per person/Venmo/PayPal account will be accepted during the Offer Period. Subsequent attempts made by the same individual/participant to submit multiple Offer redemptions by using multiple or false contact information, accounts or otherwise may result in the participant being disqualified. Redemptions that are in excess of the stated limits, incomplete, illegible, corrupted, damaged, destroyed, forged, false, lost, late or misdirected, deceptive or otherwise not in compliance with the Terms and Conditions may be disqualified at Sponsor’s/Administrator’s sole and absolute discretion. Redemptions submitted by participants who do not meet the eligibility requirements (including all requirements with respect to age and residence) are void. All materials submitted become the physical property of Sponsor and will not be returned. Those who do not follow all of the instructions, provide the required information in their claim form, or abide by these Terms and Conditions or other instructions of Sponsor/Administrator may be disqualified.

4. The Rebate will be issued by Promotion Management Center, Inc. This Offer’s Rebate is a payment sent to Venmo or PayPal (participant’s choice) equal to the purchase price of the Eligible Item as indicated on the submitted receipt, up to a maximum of $3.99 (excluding tax and after discounts). If two (2) or more Eligible Items are purchased in one (1) transaction, the Eligible Item with the higher/highest value will be reimbursed. All participants in the Offer will earn a maximum rebate of $3.99 provided their claim is verified. If the Eligible Item costs more than $3.99 (before tax and after discounts), the participant will receive the maximum Rebate amount provided their claim is verified. Rebate will be sent six (6) – eight (8) weeks after verification.

Rebate is non-transferable, with no cash redemptions, equivalents, or substitutions except at Sponsor’s sole and absolute discretion. All Rebate details not specified in these Terms and Conditions will be determined in Sponsor’s sole and absolute discretion. Rebate details and availability are subject to change and provider’s rules and restrictions, and in the event that Sponsor is unable to provide the participant with his or her Rebate in the selected form, the Sponsor may elect to provide participant with the Rebate in cash or award an alternate item of comparable or greater value. All Rebate(s) are awarded “AS IS” and without warranty of any kind, express or implied (including, without limitation, any implied warranty of merchantability or fitness for a particular purpose). Rebate recipients will be solely responsible for all federal, state and/or local taxes, and for any other fees or costs associated with the Rebate they receive, regardless of whether they, in whole or in part, are used. The Offer Parties are not responsible for and will not replace any lost, mutilated, or stolen digital payments or any Rebate that is undeliverable or does not reach the recipient because of an incorrect or changed email address or phone number. Limit of one (1) Rebate per Venmo or PayPal account.

The Offer Parties reserve the right, in its sole discretion, to reject and to decline payment of any Rebate request in the event that Offer Parties determine, in their sole discretion, that Rebate submissions are fraudulent, or otherwise prohibited by these Terms and Conditions, that they are acquired, transferred, or submitted impermissibly, invalidly, fraudulently, or otherwise in a manner not permitted by these Terms and Conditions, or that any aspect of the redemption is prohibited.

5. GENERAL: The Offer Parties do not assume any responsibility for any disruption in the Offer, including, but not limited to, the failure or interruption of any social media platform or any internet service provider. In the event there is a discrepancy or inconsistency between disclosures and other statements contained in any Offer materials and the terms and conditions of these Terms and Conditions, these Terms and Conditions shall prevail, govern, and control. All decisions as to these Terms and Conditions and interpretations thereof are exclusively within the sole discretion of the Offer Parties and may be changed from time to time without notice. In the event Sponsor is prevented from continuing with the Offer by any event beyond its control, including, but not limited to, fire, flood, epidemic, earthquake, explosion, labor dispute or strike, act of God or public enemy, communications or equipment failure, utility or service interruptions, riot or civil disturbance, terrorist threat or activity, war (declared or undeclared), interference with the Offer by any party, or any federal, state, or local government law, order, or regulation, order of any court or jurisdiction, or other cause not reasonably within Sponsor’s control (each, a “Force Majeure” event or occurrence), Sponsor shall have the right to modify, suspend or terminate the Offer or Rebate. Sponsor additionally reserves the right, in its sole and absolute discretion: (a) to modify, suspend or terminate the Offer should a Force Majeure event of occurrence corrupt or interfere with the administration, integrity, operation, security or proper conduct of the Offer; or (b) to disqualify any participant found to be, or suspected of: (i) tampering with the redemption process or the operation of the Offer; (ii) acting in violation of these Terms and Conditions; or (iii) acting in an unprofessional manner.

6. CONDUCT: The Offer Parties are not responsible for the actions of participants in connection with the Offer, including participants’ attempts to circumvent the Terms and Conditions or otherwise interfere with the administration, security, fairness, integrity or proper conduct of the Offer. The Offer Parties reserve the right, at their sole discretion, to disqualify any individual found to be tampering with the participation process or the operation of the Offer, or to be acting in any manner deemed by the Offer Parties to be in violation of the Terms and Conditions, or to be acting in any manner deemed by the Offer Parties to be unsportsmanlike or disruptive, or with intent to annoy, abuse, threaten or harass any other person and void all associated redemptions and/or registrations. CAUTION: ANY ATTEMPT BY A PARTICIPANT OR ANY OTHER INDIVIDUAL TO DAMAGE OR UNDERMINE THE LEGITIMATE OPERATION OF THE OFFER IS A VIOLATION OF CRIMINAL AND CIVIL LAWS, AND SHOULD SUCH AN ATTEMPT BE MADE, THE OFFER PARTIES RESERVE THE RIGHT TO SEEK DAMAGES AND OTHER REMEDIES (INCLUDING ATTORNEYS’ FEES) FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW. Sponsor reserves the right, at its sole and absolute discretion, to disqualify (or terminate the Rebate of) any individual who is found to be, or suspected of, acting in violation of these Terms and Conditions, or to be acting in an unsportsmanlike, obscene, immoral or disruptive manner, or with the intent to annoy, abuse, threaten or harass any other person.

7. WAIVERS AND DISCLAIMERS: The Offer Parties assume no responsibility or liability for: (a) lost, late, stolen, undelivered, inaccurate, incomplete, delayed, misdirected, damaged or garbled registrations, submissions/redemptions, URLs, or emails; (b) any incorrect or inaccurate information, or for any faulty or failed electronic data transmissions; (c) any unauthorized access to, or theft, destruction or alteration of submissions/redemptions or registrations at any point in the operation of this Offer; (d) any technical malfunction, failure, error, omission, interruption, deletion, defect, delay in operation or communications line failure, regardless of cause, with regard to any equipment, systems, networks, lines, cable, satellites, servers, computers or providers utilized in any aspect of the operation of the Offer; (e) inaccessibility or unavailability of Website, PayPal, Venmo, Internet or other websites or any combination thereof or for computer hardware or software malfunctions, failures or difficulties, or other errors or difficulties of any kind whether human, mechanical, electronic, computer, network, typographical, printing or otherwise relating to or in connection with the Offer, including, without limitation, errors or difficulties which may occur in connection with the administration of the Offer, the processing of submissions/redemptions/Rebates or registrations, or in any other Offer-related materials; or (f) any injury or damage to participants or to any other person's computer or mobile device which may be related to or resulting from any attempt to participate in the Offer. If, for any reason, the Offer (or any part thereof) is not capable of running as planned for reasons which may include, without limitation, infection by computer virus, tampering, unauthorized intervention, fraud, technical failures, or any other causes which may corrupt or affect the administration, security, fairness, integrity or proper conduct of this Offer, then the Offer Parties reserve the right, at their sole discretion, to cancel, terminate, modify or suspend the Offer in whole or in part.

8. RELEASES: All participants, as a condition of participation in this Offer, agree to release, discharge, indemnify and hold harmless the Offer Parties and each of their respective directors, officers, employees, agents, successors and assigns (collectively, “Released Parties”) from and against any and all liability, claims, costs (including attorneys’ fees), losses, damages, fines, or actions of any kind whatsoever for injuries, damages, or losses to persons or property which may be sustained, in whole or in part, directly or indirectly, in connection with: (i) participation in any aspect of the Offer (including travel to/from any Offer activity); (ii) the receipt, ownership, use or misuse of any Rebate awarded, including any travel associated with any Rebate; (iii) the Released Parties’ actual or alleged violation of rights of publicity or privacy, claims of defamation or portrayal in a false light or based on any claim of infringement of intellectual property; or (iv) any typographical, human or other error in the printing, offering, selection, operation or announcement of any Offer activity and/or Rebate. The Offer is not connected to PayPal or Venmo. Their trademarks are property of their respective owners.

9. GOVERNING LAW AND LIMITATION OF LIABILITY: All issues and questions concerning the construction, validity, interpretation and enforceability of these Terms and Conditions or the rights and obligations of participants, Sponsor or the Released Parties in connection with the Offer will be governed by and construed in accordance with the internal laws of the state of Minnesota, without giving effect to any choice of law or conflict of law rules or provisions that would cause the application of any other laws.

BY PARTICIPATING IN THE OFFER, PARTICIPANT AGREES THAT TO THE EXTENT PERMITTED BY APPLICABLE LAW: (A) ANY AND ALL DISPUTES, CLAIMS AND CAUSES OF ACTION ARISING OUT OF OR CONNECTED WITH THE OFFER, OR ANY REBATE AWARDED, WILL BE RESOLVED INDIVIDUALLY, WITHOUT RESORT TO ANY FORM OF CLASS ACTION; (B) ANY AND ALL CLAIMS, JUDGMENTS AND AWARDS WILL BE LIMITED TO ACTUAL THIRD-PARTY, OUT-OF-POCKET COSTS INCURRED (IF ANY) NOT TO EXCEED TEN DOLLARS ($10.00), BUT IN NO EVENT WILL ATTORNEYS’ FEES BE AWARDED OR RECOVERABLE; (C) UNDER NO CIRCUMSTANCES WILL ANY PARTICIPANT BE PERMITTED TO OBTAIN ANY AWARD FOR, AND PARTICIPANT HEREBY KNOWINGLY AND EXPRESSLY WAIVES ALL RIGHTS TO SEEK, PUNITIVE, INCIDENTAL, CONSEQUENTIAL OR SPECIAL DAMAGES, LOST PROFITS AND/OR ANY OTHER DAMAGES, OTHER THAN ACTUAL OUT OF POCKET EXPENSES NOT TO EXCEED TEN DOLLARS ($10.00), AND/OR ANY RIGHTS TO HAVE DAMAGES MULTIPLIED OR OTHERWISE INCREASED; AND (D) PARTICIPANTS’ REMEDIES ARE LIMITED TO A CLAIM FOR MONEY DAMAGES (IF ANY) AND PARTICIPANT IRREVOCABLY WAIVES ANY RIGHT TO SEEK INJUNCTIVE OR EQUITABLE RELIEF. SOME JURISDICTIONS DO NOT ALLOW THE LIMITATIONS OR EXCLUSION OF LIABILITY, SO THE ABOVE MAY NOT APPLY TO CERTAIN PARTICIPANTS.

10. DISPUTE RESOLUTION: The parties each agree to finally settle all disputes only through arbitration; provided, however, the Sponsor shall be entitled to seek injunctive or equitable relief in the state and federal courts in Minnesota, and any other court with jurisdiction over the parties. In arbitration, there is no judge or jury and review is limited. The arbitrator’s decision and award is final and binding, with limited exceptions, and judgment on the award may be entered in any court with jurisdiction. The parties agree that, except as set forth above, any claim, suit, action or proceeding arising out of or relating to this Offer shall be resolved solely by binding arbitration before a sole arbitrator under the streamlined Arbitration Rules Procedures of JAMS Inc. (“JAMS”) or any successor to JAMS. In the event JAMS is unwilling or unable to set a hearing date within fourteen (14) days of the filing of a “Demand for Arbitration”, then either party can elect to have the arbitration administered by the American Arbitration Association (“AAA”) or any other mutually agreeable arbitration administration service. If an in-person hearing is required, then it will take place in Hennepin County, Minnesota. The federal or state law that applies to these Terms and Conditions will also apply during the arbitration. Disputes will be arbitrated only on an individual basis and will not be consolidated with any other proceedings that involve any claims or controversy of another party, including any class actions; provided, however, if for any reason any court or arbitrator holds that this restriction is unconscionable or unenforceable, then the agreement to arbitrate doesn’t apply and the dispute must be brought in a court of competent jurisdiction in Hennepin County, Minnesota. Sponsor agrees to pay the administrative and arbitrator’s fees in order to conduct the arbitration (but specifically excluding any travel or other costs of participant to attend the arbitration hearing). Either party may, notwithstanding this provision, bring qualifying claims in small claims court.

11. INFORMATION AND OFFER COMMUNICATIONS: As a condition of participating in the Offer, each participant gives consent for Sponsor to obtain and deliver his or her name and other information to third parties for the purpose of administering this Offer and to comply with applicable laws, regulations and rules. Any information participant provides to Sponsor may be used to communicate with participant in relation to this Offer. By participating in the Offer, participant agrees to all of the terms and conditions of Sponsor’s Privacy Policy, which is available at https://www.generalmills.com/privacy-security/us-english-privacy-policy. In the event of any discrepancy between the Sponsor’s Privacy Policy and these Terms and Conditions, these Terms and Conditions shall control and govern.

12. MISCELLANEOUS: The invalidity or unenforceability of any provision of these Terms and Conditions will not affect the validity or enforceability of any other provision. In the event that any provision of the Terms and Conditions is determined to be invalid or otherwise unenforceable or illegal, the other provisions will remain in effect and will be construed in accordance with their terms as if the invalid or illegal provision were not contained herein. Sponsor’s failure to enforce any term of these Terms and Conditions will not constitute a waiver of that provision. Participants agree to waive any rights to claim ambiguity of these Terms and Conditions. Headings are solely for convenience of reference and will not be deemed to affect in any manner the meaning or intent of the documents or any provision hereof. In the event there is a discrepancy or inconsistency between disclosures or other statements contained in any Offer-related materials, privacy policy or terms of use on any website, social media platform or application and/or the terms and conditions of the Terms and Conditions, the Terms and Conditions shall prevail, govern and control and the discrepancy will be resolved in Sponsor’s sole and absolute discretion. The Terms and Conditions may be modified and/or Sponsor may cease offering the Offer at any time. PARTICIPANTS AGREE THAT SPONSOR MAY NOTIFY THEM OF OTHER TERMS BY POSTING THE TERMS (OR IN ANY OTHER REASONABLE MANNER OF NOTICE WHICH SPONSOR ELECTS), AND THAT PARTICIPATION IN THE OFFER AFTER SUCH NOTICE CONSTITUTES AN AGREEMENT TO THE NEW TERMS.

For questions about this Offer including the status of a rebate request, send an email to contact@AmericasBirthday.BettyCrocker.com.